The only system that uses fresh, unrestricted samples from the Natural Population of a web site

Tracks the total Internet behavior of users

Integrates behavior with user attitudes and opinions

Delivers the most accurate and up-to-date customer knowledge base of any product commercially available

Probability selection of sample from real-time visitors to target site -- the Natural Population.

Sample is fresh.

Sample size is unrestricted, can be as large as required by statistical precision requirements.

Respondent privacy issues dealt with directly and upfront. Respondents are fully informed and participation is voluntary.

A brief on-line survey collecting key demographics and other qualifying/eligibility variables.

If respondent qualifies, is eligible for Internet tracking survey.

Completed screening sample often totals to more than 1000 respondents.

Screening survey provides extremely reliable estimates of Natural Population demographics.

All screening survey results instantly available to client via iResults feature.

Real-time tracking of all Internet behavior for sample representative of Natural Population over extended period of time (6-8 weeks minimum).

Internet behavior can be compared among key demographic groups.

Behavior at competition sites, internal traffic at target site, lead-in to target site, duplication across other sites, also available.

Respondent tracking data are loaded daily into central database.

Web site behavior is identified by many statistics, including:

unique visitors per site visits per site repeat visits

page views per visit time per visit time per page view, etc.

On-line survey administered at the end of tracking cycle.

Survey is in-depth exploration of opinions, attitudes, motivations, reactions to target web site and Internet issues generally.

Tracking behavior can be compared for any group identified in exit survey.

All exit survey results instantly available to client via iResults feature.

Data analysis is based on integrated, single source data from screening, tracking, and exit surveys.

Processing and analysis of tracking data facilitated by exclusive and proprietary iDiary analysis software.

A battery of standard and custom reports are available to provide understanding of behavior and linked to qualitative data.

Track disposition of sample response -- from initial selection through to end of study.

Control sampling rates and iDiary respondent uploads.

Deliver instant top line results from screening and exit surveys.

Integrate screening and exit survey data with Internet tracking data for each respondent.

Generate demographic composition of behavior statistics from tracking survey - for each web site.

Input to proprietary iDiary analysis and final report production software.